Amul India

Amul is an Indian dairy cooperative, based at Anand in the induce of Gujarat, India.[2] The word Amul is derived from the Sanskrit word Amulya, meaning invaluable.[3] The co-operative is withal sometimes referred to by the unofficial backronym: Anand draw due north Limited. Formed in 1946, it is a differentiate managed by a cooperative body, the Gujarat Co-operative Milk cope Federation Ltd. (GCMMF), which today is jointly owned by 3.03 redbird take out manufacturing businesss in Gujarat.[4] Amul spurred Indias White Revolution, which made the acres the worlds largest producer of take out and take out products.[5] In the process Amul became the largest nutriment brand in India and has also ventured into markets overseas. Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30 long time (1973-2006), is impute with the success of Amul.[6] History The Kaira District Co-operative Milk Producers Union Ltd. was registered on celestial latitude 1, 1946 as a r eaction to the exploitation of marginal milk producers by business dealrs or agents of the except existing dairy, the Polson (brand) dairy, in the down in the mouth town of Anand (in Kaira District of Gujarat).[7] Milk Producers had to travel long distances to consume milk, which oftentimes went sour in summer, to Polson. The prices of buffalo and cow milk were willy-nilly determined.

Moreover, the government at that time had given monopoly rights to Polson to pull milk from Anand and leave it to Bombay city.[8][9] Angered by the unfair and artful trade practices, the farmers of Kaira approached Sardar Vallabhbhai Pa tel under the leadership of local farmer le! ader Tribhuvandas K. Patel. He advised them to form a cooperative and supply milk directly to the Bombay Milk Scheme instead of Polson (who did the selfsame(prenominal) but gave them miserable prices).[10] He sent Morarji Desai to organise the farmers. In 1946, the milk farmers of the land went on a strike which conduct to the setting up of the cooperative to collect and process milk.[9] Milk collection was also decentralized, as most...If you want to get a full essay, fix up it on our website: OrderCustomPaper.com

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