A Qualitative Analysis Of Consumers’ Perceptions

A Qualitative Analysis of Consumers Perceptions of the Trustworthiness of e-Commerce Kyösti Pennanen1; Minna-Kristiina Paakki2 1 PhD. Candidate, University of Vaasa, kyosti.pennanen@uwasa.fi 2 Principal Lecturer, Rovaniemi University of Applied Sciences, minna.paakki@ramk.fi Abstract A lack of consumer cuss hinders the development of electronic commerce. Although the importance of consumer swear in e-commerce is accept and several studies tolerate been done about the phenomenon, there is lifelessness confusion among researchers concerning different concepts re tardilyd to conceive. As an example, researchers have bemused the concepts of consumer hope and trustiness and trust and risk. Furthermore, the lack of empirical studies concerning consumer trust has increased the confusion. This paper contributes by exploring what meanings consumers give to the less tabloid concept of trustiness in the context of e-commerce and by providing structure block s for further research. The findings of our study revealed altogether 11 different attributes of trustworthiness that consumers saw as important with respect to electronic grocery store shopping. Keywords Trustworthiness, Consumer, Trust, Electronic Grocery Shop I.

INTRODUCTION In lately 1990s e-commerce was expected to expand rapidly and become a part of consumers everyday life. Nowadays some Internet-related services such(prenominal) as electronic newspapers and information searches are widely apply by consumers, but there are alone a a couple of(prenominal) commercially successful fields of e-commerce. One of the reasons mentioned for the rever! se of expectations is consumer trust, or more likely the lack of trust [1]. The phenomenon of consumer e-trust (consumer trust in e-commerce) is discussed widely, and many conceptualisations concerning e-trust have been made [2]-[7]. However, many researchers have bemused the concepts of consumer trust in e-commerce and trustworthiness of e-commerce [8]. Because of this there is only a limited...If you want to get a full essay, rewrite it on our website: OrderCustomPaper.com

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