Case Study- Nutella

SUPERBRANDS 2009/10 superbrands.uk.com NUTELLA From its beginnings in Italy in 1946, nutella has grown to become the humanitys leading hazelnut spread and is now marketed in 75 countries glob every(prenominal)y. Since its relaunch in the UK in 2007, nutella has enjoyed double figure growth, successfully altering perceptions and suitable increasingly accepted as a regular spread at family breakfast time. In February 2009 nutella became the UKs leading kind spreads brand fit in to Nielsen. 2007). The breakfast foods approximately typically consumed in the UK be cereals and make merry with spreads. Indeed, 74 per centime of all honied spread enjoyment do argon at breakfast time (Source: TNS). The sweet spreads market is worth £310 million and is in night familiarity per cent growth year-on-year (Source: ACNielsen 52 w/e ordinal February 2009). Within this, nutella has an impressive 67 per cent value voice of all hazelnut and chocolate spreads in th e UK. nutella is also slopped in sweet spreads worldwide and is worth US$1.2 zillion, reservation it 10 times more valuable than its closest rivalry (Source: Euromonitor International Packaged Food 2007). Product conflicting to familiar belief, nutella is a hazelnut rather than chocolate-based spread, containing al just about twice the bar of hazelnuts to cocoa.

In fact, in each 15g portion there are two whole hazelnuts and nutella contains no artificial colours, preservatives or hydrogenated fats. foodstuff There are 16 billion in-home breakfast occasions a year in the UK which represen ts one in 4 of all meals eaten (Source: TN! S Family Food Panel November 2008). According to nutritionists, breakfast is the most important meal of the day and yet many mass passive leave home without it. The key reasons for missing breakfast are a pretermit of time, followed by not passion whats on offer or simply not being hungry (Source: nutella Breakfast Time Report In the UK nutella is available in three different jar sizes: 200g, 400g and 750g....If you motivation to charm a full essay, order it on our website: OrderCustomPaper.com

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