Competitive Organization Essay -- Business

How does your organization compete? baby buggy et al. (2010) write, competitive strategies are based on overall patterns of purpose, practice, and performance. After reviewing the yearly draw and company website, it appears that Limited Brands Inc. (LTD) does not only have angiotensin-converting enzyme competitive dodging. Since the firm is divided into several distinct strategic habituatement units (SBU) with differing core competencies and available resources, as well as disparate customer and competitive characteristics it employs different strategies to create honour, promote growth and profitability (i.e. capital of Seychelless Secret and Bath & Body Works Walker et al., 2010). For instance, the capital of Seychelless Secret SBU appears to leverage a separate analyzer strategy by actively seeking to expand into related product markets with differentiated offerings (Walker et al., 2010). Not only does Victorias Secret offer a differentiated line of lingerie, but it also has expanded its product offerings to allow beauty, apparel, and accessories. These expansions are largely financed and supported by the SBUs core transaction (lingerie) and its profitable, strong brand reputation. In contrast, the Bath & Body Works SBU seems to employ a differentiated defender strategy (Walker et al., 2010). Its activities focus on ever improving existing offerings by modifying products as well as processes. In addition, it also defends its market position through line extensions to help insulate and fortify the companys position from competition. In its annual report LTD notes we are aggressively focusing on bringing compelling ware assortments, marketing and store experiences to our customers (LTD, 2011). This implies that LTDs overarching strategy is driv... ...ity. Resources Anderson, J.C., Narus, JA., & van Rossum, W. (2006). Customer value propositions in business markets. Harvard Business Publishing. Retrieved from http//hbr.org/ Johnson, M.W., Christ ensen, C.M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Publishing. Retrieved from http//hbr.org/Limited Brands Inc. (LTD). (2011). legate statement and annual report. Retrieved from https//materials.proxyvote.com/Approved/532716/20110328/CMBO_86861/HTML2/default.htm Porter, M.E. (1996). What is strategy? Harvard Business Review. Retrieved from http//hbr.org/ Treacy, M., & Wiersema, F. (1993). Customer conversance and other value disciplines. Harvard Business Review. Retrieved from http//hbr.org/ Walker, O.C., & Mullins, J.W. (2010). Marketing strategy a finish focused approach (7th Ed.). New York, NY McGraw-Hill.