"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." (Drucker) Produce arguments for and against this statement.

In 1973, Peter Drucker stated ?The localize of market is to k this instant and go steady the client so well that the harvesting or helping fits him or her and sells itself.? Considering that marketing is an ex shift process in the midst of both(prenominal) parties which results in both customer and organizational rejoicing (Kolter & adenylic acid; Keller 2006). It seems logical that, if a business is able-bodied to p arnt a product that is able to sell itself (i.e. does not deal the help of a sales person) then marketing would be accomplished. That is, the customer acquires the product they ar looking for, and the business gains its profits. However, Drucker still complicates the land site by saying this is achieved through ? astute and understand the customer well.? This suggests that subtle and understanding customers necessarily is the unless factor that matters. moderne day marketers embrace the concept of purpose the right product for their customers (Kolter & adenosine monophosphate; Keller 2006). Thus by identifying and winsome customer needs this provide lead to satisfaction of accepted customers and the attraction of newfound customers (Wangenheim & adenosine monophosphate; Bayón 2007). For example, when Sony invented its find Station, Gillette its Mach III razor, and Nintendo its Wii in either three companies designed a product that customers desired so much they were inundated with orders in front the products reached retailers (Kolter & Keller 2006).

Furthermore, by dividing consumers into groups of face pack that share the same needs, businesses are able to concentrate their efforts change to marketing success (Kennedy 2000). In 2003 Starbucks and Pepsi found and exploited the foremost in the market for ready-to-drink coffee berry products. This proved a well-situated venture for the businesses and they are now market leader in the industry. However, it was not as childly as identifying customers needs. Starbucks and Pepsi produced marketing campaigns that would enhance peoples... If you want to get a full essay, order it on our website: Ordercustompaper.com

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